I am the champion for the user from concept-to-launch and beyond. UX leader for the organization so teams can confidently deliver excellent experiences. Fun, consistent, approachable, hands-on UX director who solves problems, stays organized, and communicates clearly.
Collaborating with product, marketing, and engineering teams to produce design solutions that delight the user on desktop, tablet, and mobile. Establishing user-testing schedules, UX reports, metaphors, design patterns, guidelines, and standards for the product.
Experienced in SaaS, enterprise, consumer, and B2B solutions and stay up to date with best practices and current trends in interaction design, technologies, and methodologies. Research, design, write, mentor, and build UX teams that need to create world-class software solutions for 100 or 100 million users.
CURRENT Responsible for user research, prototypes, interaction design, and specifications. Acting as the UX lead to help launch new and innovative products. Designing products based on observations and interviews, creating prototypes, user-testing, iterating on design, and using this process until greatness is achieved.
Enterprise / Consumer / Native Mobile OS / Responsive Web
Taking equity and/or partnering on startup projects to make the Internet a more delightful place.
Director of User Experience at Xtime
July 2012 - June 2015 Responsible for creating the user-centric DNA of the company by defining the process of the UX team and product development. Empowered sales team, executive team, and product managers to embrace the RITE Method to create successful products.
Contributed to team efforts that increased sales and led to company's acquisition by Cox Communications.
Developed product line that increased company's market share from 15% to more than 80% in two years.
Segmented product into seven individual products, allowing the products to be built and sold individually.
Reduced "time to book" averages, boosted efficiency, and improved ROI for automotive dealerships.
Increased dealership pricing accuracy from 70% to 99% with first of it's kind pricing engine.
Improved workflow with more intuitive UI and reduced number of support tickets by more than 50%.
Director of User Experience at Analyte Health
July 2011 - July 2012 Managed and built team of five UX professionals to help conduct relevant research to understand how distraught patients seek and choose personal medical services. Defined user-testing strategy, presented to internal stakeholders for approval, built rapid prototypes, and then generated reports at lightning-fast pace to keep up with design and development sprints. Demonstrated expertise in reading body language during user-testing sessions. Boosted web conversions by 30%, phone conversions by 15%, and return patients to 70%.
Director of User Experience at Line2
September 2010 – May 2011 Developed marketing strategies, directed user-testing, and designed mobile and tablet applications for the consumer market.
Discovered WHY trial customers did not convert to paid subscriptions.
Discovered WHY paid subscribers did not stay onboard for more than 1 month.
Converted social media hostility to public appreciation through high-touch customer support strategies.
Improved conversions and retention rate leading to revenue increase from $500,000 to $7 million in 18 months.
Board Member at AIGA San Francisco
April 2000 – November 2004 Directed and coordinated all phases of educational outreach programs. Attended AIGA events, executed membership and member-retention strategies, and represented chapter at AIGA leadership conferences. Presented findings of second-largest chapter to other AIGA chapters. Attracted largest and most active sponsorship base among committees.
Creative Director at Thunk
February 1997 – August 2010 Managed 20 designers and project managers to build websites and application user-interfaces for startups and established technology companies. Advised clients on executing brand, marketing, product, and business strategies. Clients included AOL, Cisco, Conde Nast, Disney, Eddie Bauer, Genentech, M&M/Mars, PayPal, and Seagate. Conducted research for eUniverse on a project that later became MySpace.
University of California, San Diego
I did not have a major and was taking classes based on what skills I needed to learn to improve my interactive design projects. These classes included: Psycology, Cognitive Science, Visual Arts, Science, Technology, and Public Affairs
San Diego State University
I needed to get more experience with filmmaking and marketing so I went to the school that had the best program in the area. I worked on a number of films as the AD and then produced my own show that was aired on local TV called "What's Up in Art"
San Diego Mesa College
Associate of Arts, Architecture My ambition was to be an architect and I was very good. While working on wayfinding project for airports and cities, I fell in love with typography and started designing logos and materials for architects. They asked me to create interactive CD-ROMS so I learned how and then took classes to learn traditional techniques.
Dale Carnegie Training
Effective Communications & Human Relations/Skills for Success
Over the last 25 years, I've been discovering critical data that influenced the product, resources, and built a business case for change.
James Tucker studied architecture until he discovered the endless possibilities of interactive media. He focused on filmmaking, graphic design, marketing, and psychology. During James' early career, he conducted the research and design efforts of CD-ROM titles and then moved to Munich, Germany and worked at various agencies who were producing events, advertising, and interactive displays. In 1996, he moved to San Francisco to work at CNET to art direct and launch popular consumer websites and direct advertising campaigns. A few years later he founded a web design agency with clients such as AOL, Cisco, Conde Nast, Disney, Eddie Bauer, Genentech, M&M/Mars, PayPal, and Seagate. He has since been the lead UX director at Line2, Analyte Media, and Xtime.
His favorite jobs is being dad to a lovely young woman who is showing creative skills in painting and drawing. You can find them on the tennis courts, ice skating rinks, bike paths, and hunting down the best ice cream in San Francisco. Of course taking the dog to the beach is always a favorite activity.